Since 2009
Ad technology for publishers and advertisers
We develop our own ad products and manage website monetisation. We help publishers earn more and advertisers launch campaigns without technical headaches.
Our products
Our own ad server for managing ad slots, campaigns and statistics across a publisher’s websites. Direct campaigns as well as connections to programmatic systems.
Demo and access on requestA planning tool for website operators. Inventory and planning of ad space, rate cards, invoicing and reports in one place.
adplan.czInteractive video ad formats for advertisers with TV spots. Deployable on any website, mobile included.
videoad.czServices
Many years of experience with the Czech, Slovak and international ad markets.
Website monetisation
Google Ad Manager 360 and AdX, AdSense, Sklik and Seznam SSP. Slot set-up and ad system order, passback of unfilled slots and continuous yield optimisation.
Ad operations
Implementation via Google Tag Manager, GPT tag tuning, CMP and Consent Mode v2, space reservation against layout shift (CLS) and fast loading.
Campaign management
Trafficking, checking and administering campaigns for website operators and media sales houses. Including reports and troubleshooting.
Revenue you can see
We connect monetisation with performance measurement. You see revenue and costs by website and slot, and you know where it pays to add and where to cut back.
- Margin by website — what ads really earn after costs.
- Slot fill — how many impressions stay empty, and why.
- Alerts — when revenue or fill rate drops unexpectedly.
FAQ about ad technology
Can you help increase ad revenue on our website?
Yes. We review your ad slots and your Google Ad Manager, AdSense and Sklik set-up and propose changes: better placement, the right order of ad systems, filling empty slots and faster loading.
What is passback of an unfilled slot?
When the primary ad system doesn’t fill a slot, it passes it on to the next one — for example from Google Ad Manager to Sklik or AdSense. The slot doesn’t stay empty and keeps earning.
Can you deploy ads via Google Tag Manager?
Yes. We implement ad tags (GPT, Sklik, AdSense) via GTM, including cookie consent (CMP, Consent Mode) and space reservation so the page doesn’t shift while ads load (CLS).
Is Ad*place available to new clients?
We offer Ad*place to publishers who want their own ad server for managing slots and campaigns. A demo and access are available on request.
Do you work for media sales houses?
Yes. We provide technical management, trafficking and quality control of campaigns for publishers and media sales houses.
Do you work with Slovak websites?
Yes. We work for publishers in the Czech Republic and Slovakia and know both markets, including the local ad systems.
Contact
Want to get more out of your website?
Tell us about the website and the ad systems you use. We’ll take a look.