Data analytics
Media and online mention monitoring
We track where and how you, your brand, your municipality or your topics are written about. Every morning you know what happened — and you hear about important news right away.
All mentions in one place
Monitoring continuously scans news websites, regional media, RSS feeds and other public sources. It sorts mentions, filters out noise and shows what matters.
- Your own keywords — names, brands, topics, locations and their variants.
- Sentiment and trend — how much is written about you, whether positive or negative, and how it changes.
- Daily digest — a morning e-mail with the most important items of the last 24 hours.
- Alerts — an instant message when something appears that needs a response.
Use cases
Communications and PR
What is written about your topics, spokespeople and campaigns, and how the media react.
Municipalities and local government
How the media report on a municipality, its investments and local issues.
Brands and companies
Mentions of your brand, products and competitors, including comparisons.
Crisis communication
An early warning when negative news starts to spread.
Topic tracking
How a topic develops over time and who writes about it.
Archive and reports
A searchable archive of mentions and a regular monthly evaluation.
What you get
Clear dashboard
Mentions, sources, sentiment and trends on one screen.
Morning e-mail digest
The most important items of the previous day, every morning in your inbox.
Real-time alerts
When a mention appears that needs a quick response.
Monthly evaluation
A report with trends, top sources and a comparison with competitors.
FAQ — Media monitoring
Which sources do you monitor?
News websites, regional and trade media, RSS feeds, public discussions and other publicly available online sources. Social networks to the extent their terms allow. We tailor the list of sources to your brief.
How quickly will I learn about a new mention?
We scan sources continuously throughout the day. For important keywords you can get e-mail alerts within minutes of publication.
How is sentiment determined?
By combining automated evaluation with rules set up for your topic. Sentiment is a guide for tracking the trend, not a final verdict on every article.
Can I monitor competitors too?
Yes. Monitoring can track several subjects at once and show a comparison: who is more visible in the media and with which topics.
Do you monitor print, radio and TV?
We focus on online sources, where monitoring is fast and searchable. Most print and broadcast media have online versions, which we include.
Contact
Want to know what is written about you?
Tell us who or what you want to track. We will suggest sources and the format of the overview.