Data analytics
Website and campaign performance measurement
We set up measurement you can trust and combine data from your website, campaigns and ads into one overview. You will see what makes money, what loses it and where to step in.
Numbers you can steer by
Most websites measure a lot, but none of it can be fully trusted. So we start by setting up measurement correctly — and only then build the overviews.
- Correct measurement — GA4, PostHog or cookieless analytics, via Google Tag Manager.
- Cookie consent — Consent Mode v2 and CMP set up so you don’t lose data needlessly.
- Conversions and goals — forms, purchases, sign-ups, clicks, scroll.
- Data from multiple sources — website, Google Ads, Sklik, Meta, Google Ad Manager, AdSense.
Use cases
Ad revenue
Revenue and costs by website and slot. Where you earn and where you sell below value.
Campaign performance
Costs, conversions and return across Google Ads, Sklik and Meta.
Website speed and quality
Core Web Vitals and their impact on traffic and revenue.
Measurement audit
What is measured on the website, what is missing and what is counted twice.
Cookieless analytics
Traffic insights without a cookie banner, GDPR-compliant.
Anomaly detection
Alerts on drops in traffic or revenue, or broken measurement.
What you get
Working measurement
Measurement that is set up, documented and trustworthy.
Dashboard
All key metrics from multiple sources on one screen.
Alerts
An e-mail when something drops below a set threshold.
Regular evaluation
A monthly overview of trends with recommendations on what to adjust.
FAQ — Performance measurement
Which measurement tools do you use?
Depending on the situation, Google Analytics 4, PostHog or cookieless analytics — always via Google Tag Manager and with Consent Mode v2. We recommend a solution that fits the size of the website and your needs.
Does my website need a cookie banner?
If measurement uses cookies or other identifiers, consent is required. If basic traffic insights are enough, we can set up cookieless measurement that needs no banner.
Can you combine data from Google Ads, Sklik and Meta?
Yes. We combine data from ad platforms, analytics and ad revenue into one dashboard so you don’t have to switch between five tools.
Do you work with Google Ad Manager and AdSense?
Yes, website monetisation has been our specialty for many years. We can calculate the real margin by website and slot and find where revenue is leaking.
What is a measurement audit?
A check of what is measured on the website and how: missing conversions, double counting, broken tags or misconfigured consent. The output is a list of issues and a proposed fix.
Contact
Want to know what really works?
Tell us which websites or campaigns you need to measure. We will start with a short audit of the current set-up.